I am really pleased with the result of the second YoughalOnline.com Live Gig Broadcast which was streamed using Ustream.tv on Thursday 29th January 2009. The band “Little Big Man” performed a live set at Claycastle Recording Studio, Youghal and also an interview with front man Brian O Glanby.
1,570 viewers accessed the webcast over the hour with traffic coming mainly from Ireland, UK, USA, Netherlands, & Australia. We had a chat box enabled on the site and at one stage there was 144 active users chatting . Below is a screen shot of the Ustream Metrics for the broadcast.
Getting the Traffic
Part of the success of this webcast lay in pre-planning. A group of the people involved in this project posted the gig details on social networks such as Facebook, MySpace & Bebo also SMS Text, Forums, Email and traditional word of mouth. I also created a YoughalOnline.com Facebook group and also a Facebook App for people to install so they could watch the webcast from within Facebook.
Why not check out these links:
YoughalOnline.com Facebook Group
YoughalOnline.com – Live Web Cast – Facebook App
The Facebook traffic was very good with a lot of app installs and a good community to inform of the upcoming broadcast. It’s become a lot clearer that you have got to use the social networks in order to reach wider audience.
Watch The Playback
Un-edited playback as it was broadcast on the night. Time 57 min 32 secs watch it all or scrub through.
Pre-recorded playback of “Little Big Man” webcast
Originally recorded 29th January 2009
*Note to self: Aim for better results next time, always try harder and always learn from the past 🙂